It has been an interesting semester being a photojournalist and learning "New Media". I've been gathering the skills of web development and design, audio, video, etc., and also looking at where it is all going in the growing web content environment.
There as so many ways to present news... photo, video, slideshows, audio pieces, combination of still, video and audio, interactive informational graphics, informational graphics, text, etc. etc. etc. Then you have links, comments, rankings, blogs, etc. etc. etc. But what to use, how to get the manpower to create them, and how to use them well/when to use them is the tricky part.
Larry Kramer, President of CBS Digital Media, came to one of our classes. In discussing new media, the conversation led to what this new environment poses for newspapers and news organizations. One of the key points that struck me was that news organizations have a brand, and with the online world need to work to preserve that brand. People get their news in more than one way and the news organization needs respect that. Some are layering local news online with immediacy. In 10 years, newsrooms will be built around News Gathering: there will still be a commitment to coverage, but there will also be work done in all the possible ways to get that news out there. This does not mean that a story needs to be held for the video, but that there is a recognition that the video enhances the story. Someone in that news gathering workplace will be good at each of the forms, and editors will be there to know how to disseminate the news out. Even though news is everywhere online... blogs, newspaper sites, television sites, etc... it is not a commodity. You can do it, and you can do it better. To pay for it, advertisers will go where the people go.
This to me does not seem far different from the way newsrooms currently operate. It's just changing the system, some of the skill-sets, and the ways of presentation. In the end, I still feel that the quality of work produced will win out. Right now, "everyone" can do it... but it is the ones that do it well that will thrive and set the standard in the online news world.
November 8, 2007
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2 comments:
Well put Beck- The only problem I see in this model is those 'editors' who are not evolving. They see their traditional roles as the way they have done things for years. They need a kick in the ass and some quality training. IMHO those not willing to take on new skill sets need to get the hell out of the way.
Good to hear from you.
Definitely agree with you there Rez!
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