![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAzL8goWY7srxVKRAI-Z9RcglVV8QaaRcmMsDT4nsjhUZNKc4Na2Ffyzt-qJEWsexDXJCJGCr0wl12vFg2DZHRqvQJs1vOUl5sVViOuC9D9F8LUfuoaFUGmuQIl-bXTu8LKxhDYHsRF6KD/s400/lo1229weather_rs.jpg)
For some reason the weather feature today reminds me of Charlie Brown when Lucy would hold the ball for him... And that being in Virginia in winter isn't so bad sometimes...
I received an email today from Multimedia Muse, a new web site that highlights inspiring works of multimedia. It’s basically a promotional email trying to get people to use the site. But it contains an inherent thought that I believe damages journalism, and is one of the reasons why our craft is going through hard times.
I’m all about good, quality journalism. But the inherent thought in this message is, “We [journalists] know what is best for you [audience], and we don’t care what you want.”
I think it’s important that we get past this old-timey idea. People do know what they want, and they know how to go out and find it. If we’re not willing to give it to them, because we have a high-and-mighty view of ourselves and the importance of our work … They will find it elsewhere, and totally ignore us.
If a great work of journalism drops on the Internet, and no one is watching, does it still have an impact?
I’m not saying we shouldn’t do great journalism because of that. I’m saying we have to work it in within the framework of giving people what they’re looking for. If it’s necessary to rework some of our quality standards (putting cameras in the hands of writers, soliciting reader’s pictures for their homepages, littering our multimedia pages with TV news videos) in order to fit the bill, we have to do it.
This is not about us!
Two months. Seventy five stories. A ton of hits. If we didn’t have bags over our heads you’d see tears of gratitude in our eyes.
And yet these are dark days, my fellow photogs; our industry is sinking, being pulled below the surface by all those newspapers and magazines that can’t get their act together.
To borrow a phrase first coined by Thomas Kean of the 9/11 Commission, much of our nation’s print media suffers from a “failure of imagination.” At least in relation to their photo departments. The Web is bursting with visual potential. And yet major publications are selling our craft short: putting cameras in the hands of writers, soliciting reader’s pictures for their homepages, littering our multimedia pages with TV news videos.
We at the Muse don’t believe that what works for TV works for the Web. We don’t believe in the inclination to make multimedia bigger and more flashy, but rather smaller and more personal. More precise. With craft. We also don’t believe that posting amateurish imagery, no matter how cheap to obtain, is going to help publications to balance their books. Readers have a high degree of visually literacy; it’s the pictures that are going to sell a story. If you agree, and if your hard-earned project isn’t getting the play you think it deserves, don’t allow it to go under-noticed. Fight the power. Stick it to The Man. Send it to the Muse: www.multimediamuse.org